In the last couple of days many Google AdWords accounts have been suspended. Most of the AdWords customers are wondering as to why their accounts are suspend. All that the Google Ads Account For Sale customer receives is an email from the Google AdWords Team stating that your account has been suspended and your advertisements will not run in Google. The reason being non compliance with Google’s terms of service and advertising policies. Have you received one such email from the Google’s Team?
These accounts that are suspend are mostly from customers who are either new to AdWords or have outsourced their AdWords Optimization to third parties to do so.
The problem faced in such situations creates a bad experience for the AdWords customers and an additional burden to Google AdWords reviewers. However, who is responsible for such things. Let’s take a closer look at each of these 2 cases and understand what happens and how problems can prevented.
Many customers who are new to AdWords are unaware of Google’s Policies and Terms and Conditions that they need to adhere to while setting up their accounts. Google’s Help Center does provide all the necessary information for the new customers but many of them ignore it and just get start right away. They start with the AdWords account creation by creating the new campaigns. Ad groups, and stuffing a huge list of keywords. The next thing that happens is a good amount of money is spent as a daily budge. And then one fine day one is shock with an email that their account is suspend.
On the other hand, many customers who want to use AdWords and do not know how to use it outsource it to third party providers. These providers are contact through any project bidding site. There these customers post their requirements and set a budget that they think they can afford. Many of the providers bid on those projects. Some providers bid as low as $50 for a project that is worth $500. Looking at the affordable price many customers award these AdWords projects to these providers. End result, in most cases dissatisfaction!
After a few days the AdWords customer gets very disappoint and posts a negative remark against the provider in the project bidding system. And then after a few days their account also gets suspend.
So what would be the solution to prevent such situations from occurring? The solution lies in searching for a good provider who has the necessary credentials for optimizing an AdWords account.
1. Ask your provider if they are GAP certified? GAP stands for Google AdWords Professional. This certification is only award when a person writes an online exam and is well verse with the Google Policies and Terms and Conditions?
2. Find out if your provider has any hands on experience in optimizing Google AdWords accounts?
3. For how long has your provider been optimizing Google AdWords accounts?
4. Has your provider hired any staff from Google?
5. How will they go about optimizing the Google AdWords account?
6. Most important of all is whether the provider offers to take a look at your account to understand what needs to optimized. Or just jumps into the project to earn money regardless of the fact that the account needs an initial diagnosis and study.
You may also come across instances where your account is permanently suspend. And even if you try opening a new account with different information, you are likely to get suspend again. The reason Google having a well built out system to track the advertiser through various means.
So, in this scenario you will not be able to use Google paid advertising which could have got you that instant traffic and conversions. But don’t let this disappoint you. You still stand a good chance to advertise on Google – but this time it’s not AdWords but through organic search. Yes, this is one area where you can promote your website through SEO (search engine optimization). And show on top of the search results of Google.